Patrick Barwise

Barwise in 2014 Patrick Barwise (born June 1946) is emeritus professor of management and marketing at London Business School. He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media.

He is an honorary fellow of the Marketing Society, a patron of the Market Research Society and Chairman of the Archive of Market and Social Research. He was a visiting fellow at the Reuters Institute for the Study of Journalism, Oxford University (2011–2014); chairman of Which?, the consumer organisation (2010–2015); and specialist advisor to House of Lords Select Committee on the ''Communications Inquiry into the regulation of TV advertising'' (2010–2011.) Provided by Wikipedia
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  1. 1
    Television and its audience

    Television and its audience by Barwise, Patrick

    Published 1988
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  2. 2
    Television and its audience

    Television and its audience by Barwise, Patrick, Ehrenberg, Andrew

    Published 1988
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  3. 3
    Television and its audience

    Television and its audience by Barwise, Patrick

    Published 1988
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  4. 4
    Online searching The impact on user charges of the extended use of online information services

    Online searching The impact on user charges of the extended use of online information services by Barwise, Patrick

    Published 1979
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  5. 5
    The war against the BBC how an unprecedented combination of hostile forces is destroying Britain's greatest cultural institution... and why you should care

    The war against the BBC how an unprecedented combination of hostile forces is destroying Britain's greatest cultural institution... and why you should care by Barwise, Patrick, York, Peter 1944-

    Published 2020
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  6. 6
    Beyond the familiar long-term growth through customer focus and innovation

    Beyond the familiar long-term growth through customer focus and innovation by Barwise, Patrick

    Published 2011
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  7. 7
    What can we tell managers about strategic decisions?

    What can we tell managers about strategic decisions? by Papadakis, Vassilis, Barwise, Patrick

    Published 1998
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  8. 8
    Research on strategic decisions where do we go from here?

    Research on strategic decisions where do we go from here? by Papadakis, Vassilis, Barwise, Patrick

    Published 1998
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  9. 9
    Television and its audience

    Television and its audience by Barwise, Patrick, Ehrenberg, Andrew

    Published 1992
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  10. 10
    Television and its audience

    Television and its audience by Barwise, Patrick

    Published 1988
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  11. 11
    Television and its audience

    Television and its audience by Barwise, Patrick

    Published 1988
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  12. 12
    The impact on user charges of the extended use of on-line information services Final report

    The impact on user charges of the extended use of on-line information services Final report by Barwise, Patrick

    Published 1979
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  13. 13
    The 12 powers of a marketing leader how to succeed by building customer and company value

    The 12 powers of a marketing leader how to succeed by building customer and company value by Barta, Thomas, Barwise, Patrick

    Published 2016
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  14. 14
    Beyond the familiar long-term growth through customer focus and innovation

    Beyond the familiar long-term growth through customer focus and innovation by Barwise, Patrick, Meehan, Seán

    Published 2011
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    Indexes
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  15. 15
    Simply better dem Wettbewerb die entscheidende Nasenlänge voraus

    Simply better dem Wettbewerb die entscheidende Nasenlänge voraus by Barwise, Patrick, Meehan, Seán

    Published 2005
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  16. 16
    Simply better winning and keeping customers by delivering what matters most

    Simply better winning and keeping customers by delivering what matters most by Barwise, Patrick

    Published 2004
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  17. 17
    Media

    Media by Barwise, Patrick, Hammond, Kathy

    Published 1998
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  18. 18
    Television and its audience

    Television and its audience by Barwise, Patrick, Ehrenberg, Andrew

    Published 1990
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  19. 19
    Television and its audience

    Television and its audience by Barwise, Patrick, Ehrenberg, Andrew

    Published 1988
    Book Interlibrary loan Place Request


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  20. 20
    Television and its audience

    Television and its audience by Barwise, Patrick, Ehrenberg, Andrew

    Published 1988
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    Saved in:

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