Experiential marketing: integrated theory & strategic application
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Sage
[2022]
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | x, 212 Seiten Diagramme |
| ISBN: | 9781529742183 |
Internformat
MARC
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| 245 | 1 | 0 | |a Experiential marketing |b integrated theory & strategic application |c Rose Leahy, Pio Fenton & Holly Barry |
| 264 | 1 | |a Los Angeles |b Sage |c [2022] | |
| 300 | |a x, 212 Seiten |b Diagramme | ||
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| 700 | 1 | |a Fenton, Pio |e Verfasser |0 (DE-588)1252809085 |4 aut | |
| 700 | 1 | |a Barry, Holly |e Verfasser |0 (DE-588)1252809948 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1816329850602913792 |
|---|---|
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| author | Leahy, Rose Fenton, Pio Barry, Holly |
| author_GND | (DE-588)1252808429 (DE-588)1252809085 (DE-588)1252809948 |
| author_facet | Leahy, Rose Fenton, Pio Barry, Holly |
| author_role | aut aut aut |
| author_sort | Leahy, Rose |
| author_variant | r l rl p f pf h b hb |
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| bvnumber | BV047952313 |
| classification_rvk | QP 620 QP 621 |
| ctrlnum | (OCoLC)1312710090 (DE-599)BVBBV047952313 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047952313 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:37:45Z |
| indexdate | 2024-11-21T11:05:28Z |
| institution | BVB |
| isbn | 9781529742183 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033333668 |
| oclc_num | 1312710090 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-898 DE-BY-UBR DE-M347 |
| physical | x, 212 Seiten Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Sage |
| record_format | marc |
| spelling | Leahy, Rose Verfasser (DE-588)1252808429 aut Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry Los Angeles Sage [2022] x, 212 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 s DE-604 Fenton, Pio Verfasser (DE-588)1252809085 aut Barry, Holly Verfasser (DE-588)1252809948 aut |
| spellingShingle | Leahy, Rose Fenton, Pio Barry, Holly Experiential marketing integrated theory & strategic application Erlebnismarketing (DE-588)4318118-1 gnd |
| subject_GND | (DE-588)4318118-1 |
| title | Experiential marketing integrated theory & strategic application |
| title_auth | Experiential marketing integrated theory & strategic application |
| title_exact_search | Experiential marketing integrated theory & strategic application |
| title_exact_search_txtP | Experiential marketing integrated theory & strategic application |
| title_full | Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry |
| title_fullStr | Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry |
| title_full_unstemmed | Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry |
| title_short | Experiential marketing |
| title_sort | experiential marketing integrated theory strategic application |
| title_sub | integrated theory & strategic application |
| topic | Erlebnismarketing (DE-588)4318118-1 gnd |
| topic_facet | Erlebnismarketing |
| work_keys_str_mv | AT leahyrose experientialmarketingintegratedtheorystrategicapplication AT fentonpio experientialmarketingintegratedtheorystrategicapplication AT barryholly experientialmarketingintegratedtheorystrategicapplication |