The complete guide to fundraising management:
"The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual impro...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2017]
|
| Ausgabe: | Fourth, 4. edition |
| Schriftenreihe: | The AFP fund development series
|
| Schlagworte: | |
| Online-Zugang: | FHD01 FRO01 FUBA1 UBG01 Volltext Inhaltsverzeichnis |
| Zusammenfassung: | "The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas--it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded"-- |
| Beschreibung: | 1 Online-Ressource (XIX, 325 Seiten) Illustrationen |
| ISBN: | 9781119289371 9781119289357 9781119289364 |
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| 520 | |a "The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas--it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded"-- | ||
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Datensatz im Suchindex
| _version_ | 1804177753184927744 |
|---|---|
| adam_text | Titel: The complete guide to fundraising management
Autor: Weinstein, Stanley
Jahr: 2017
Contents
Foreword to the Fourth Edition xiii
Foreword to the Third Edition xiv
Preface xvii
A Note about the Website xix
chapter 1 Five Major Fundraising Principles 1
People Give to People to Help People 1
People Give Relative to Their Means 2
Those Closest Must Set the Pace 3
Successful Fundraising 3
The 80/20 Rule Is Becoming the 90/10 RuLe 4
The Need for Balance 5
chapter 2 Your Organization and the Nonprofit World 7
An Overview of the Sector-Broad Range of
Services 7
Opportunities and Challenges 8
Working Together 9
Importance of Strategie Management 10
Be Sure Your Institution Is Worthy
of Support 12
chapter 3 Managing the Resource Development Function 17
Analysis and Planning 17
Effectiveness: Doing the Right Things 21
Efficiency: Doing Things Right 23
Budgets and FinanriaL Resources 25
Setting Fundraising Goals 30
Fundraising Modes 36
Special Issues Related to Small and Large
Operations 42
Ethics 45
Evaluation 49
chapter 4 The Case for Support and Fundraising Materials 51
The Case Statement 51
The Comprehensive Formal Case Statement 52
The Case Statement Process 54
Market- and Situation-Specific Case Statements 55
Presentations and Presentation Materials 55
IX
CONTENTS
chapter 5 Managing Information 61
Record Keeping 62
Supporting Fundraising Strategies 62
Acknowledgments 63
Reports 64
Targeted Communications 66
The System 73
Establishing the Information System 74
File Systems and Procedures 77
chapter 6 Prospect Identification, Research, and Segmentation 79
The Best Prospects 80
Prospect Research 83
Prospect Ratings and Evaluations 84
Know the Prospedjve Donor as a Person 94
chapter 7 Nurturing Relationships 97
Friend-Raising Activities 97
Moves Management-Cultivating Real Relationships 105
Donor Acknowledgment 105
Four Parts of an Acknowledgment Program 110
chapter 8 Major Gift Fundraising 115
When Major Gift Strategies Are Appropriate 116
Preparing for a Major Gift Initiative 117
The Solidtation Interview (How to Ask for a Major Gift) 127
After the Solicitation 134
Solicitation Training and Role-Playing 134
chapter 9 Direct Response: Mail and Online 137
Acquisition Mailings 138
Renew and Upgrade 141
Lapsed Donors 143
Public Relations and Information 144
Frequency 145
Ensuring Success 146
Elements of the Appeal Package 147
Mail Lists 155
Mail Preparation: What to Do In-House; What to Do with a
Mail House 159
Social Media and Text-to-Give 163
Newsletters-Print and Electronic-as Part ofthe Direct
Response Program 164
Websites 166
chapter 10 Telemarketing as a Relationship-Building Tool 169
The Law and Telephone Solicitation 169
Volunteer Phone-a-Thon 170
Volunteer Phone-a-Thon Overview 171
Volunteer Recruitment 172
Orientation 173
Managing the Process 177
CONTENTS XI
Phone and Mail Campaign Coordination 179
Ad Hoc Volunteer Calls 179
Professional Telephone Solicitation Campaigns 180
chapter 11 Special Event Fundraising, Cause-Related Marketing, and
Crowdfunding 183
Special Events: Choosing the Event 184
Implementing the Event 186
Cause-Related Marketing 189
Crowdfunding 190
chapter 12 Grants 193
What Is a Grant? 193
Government Grants and Contracts 194
Foundations 195
Foundation Research 196
Project Development 197
The Application 198
Acknowledgment and Reporting Requirements 201
Donor-Advised Funds 201
chapter 13 Planned Giving 203
Defining Planned Giving 203
Importance of Planned Giving 203
Charitable Gift Instruments-Ways of Giving 204
Donor Education and the Planned-Giving Program 213
Endowment Fund 219
Sample Marketing Plan for Charitable Gift Annuities 220
Planned-Giving Societies 224
chapter 14 Capital and Endowment Campaigns 225
Requirements for a Successful Campaign 225
Chronological Steps for Success 230
Building Endowments 242
Institutional Differences 245
Campaign Organization and Structure 249
chapter 15 Human Resources 253
The Board of Directors 253
The Resource Development Staff 271
Volunteers 278
Working with Consultants 281
chapter 16 Successful Fundraising in Large and Small Nonprofits 289
What Every Fundraiser Should Monitor 290
Decision Making 304
Small-Shop Fundraising 305
The Job-and the Joy-of Fundraising 306
About the Authors 309
Ackno wledgments 311
Index 313
|
| any_adam_object | 1 |
| author | Weinstein, Stanley 1943- Barden, Pamela |
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| author_role | aut aut |
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| author_variant | s w sw p b pb |
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| bvnumber | BV044442563 |
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| dewey-full | 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/224 |
| dewey-search | 658.15/224 |
| dewey-sort | 3658.15 3224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth, 4. edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:53:05Z |
| institution | BVB |
| isbn | 9781119289371 9781119289357 9781119289364 |
| language | English |
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| publishDate | 2017 |
| publishDateSearch | 2017 |
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| publisher | Wiley |
| record_format | marc |
| series2 | The AFP fund development series |
| spelling | Weinstein, Stanley 1943- (DE-588)173019323 aut The complete guide to fundraising management Stanley Weinstein, ACFRE, EMBA, Pamela Barden, DBA, CFRE Fourth, 4. edition Hoboken, New Jersey Wiley [2017] 1 Online-Ressource (XIX, 325 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier The AFP fund development series "The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas--it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded"-- Fund raising / Management fast Nonprofit organizations / Finance / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Fund raising United States Management Nonprofit organizations United States Finance Management Spendensammlung (DE-588)4182185-3 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf USA Nonprofit-Organisation (DE-588)4293729-2 s Spendensammlung (DE-588)4182185-3 s DE-604 Barden, Pamela aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-28932-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119289371 Verlag URL des Erstveröffentlichers Volltext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029843695&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weinstein, Stanley 1943- Barden, Pamela The complete guide to fundraising management Fund raising / Management fast Nonprofit organizations / Finance / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Fund raising United States Management Nonprofit organizations United States Finance Management Spendensammlung (DE-588)4182185-3 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| subject_GND | (DE-588)4182185-3 (DE-588)4293729-2 |
| title | The complete guide to fundraising management |
| title_auth | The complete guide to fundraising management |
| title_exact_search | The complete guide to fundraising management |
| title_full | The complete guide to fundraising management Stanley Weinstein, ACFRE, EMBA, Pamela Barden, DBA, CFRE |
| title_fullStr | The complete guide to fundraising management Stanley Weinstein, ACFRE, EMBA, Pamela Barden, DBA, CFRE |
| title_full_unstemmed | The complete guide to fundraising management Stanley Weinstein, ACFRE, EMBA, Pamela Barden, DBA, CFRE |
| title_short | The complete guide to fundraising management |
| title_sort | the complete guide to fundraising management |
| topic | Fund raising / Management fast Nonprofit organizations / Finance / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Fund raising United States Management Nonprofit organizations United States Finance Management Spendensammlung (DE-588)4182185-3 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| topic_facet | Fund raising / Management Nonprofit organizations / Finance / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Fund raising United States Management Nonprofit organizations United States Finance Management Spendensammlung Nonprofit-Organisation USA |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119289371 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029843695&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT weinsteinstanley thecompleteguidetofundraisingmanagement AT bardenpamela thecompleteguidetofundraisingmanagement |