The credibility factor: putting ethics to work in public relations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Business One Irwin
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 319 S. |
| ISBN: | 1556238851 |
Internformat
MARC
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| 100 | 1 | |a Baker, Lee W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The credibility factor |b putting ethics to work in public relations |c Lee W. Baker |
| 264 | 1 | |a Homewood, Ill. |b Business One Irwin |c 1993 | |
| 300 | |a XIV, 319 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Déontologie professionnelle | |
| 650 | 4 | |a Entreprises - Relations publiques - Aspect moral | |
| 650 | 4 | |a Relations publiques - Aspect moral | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Corporations |x Public relations |x Moral and ethical aspects | |
| 650 | 4 | |a Professional ethics | |
| 650 | 4 | |a Public relations |x Moral and ethical aspects | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text |
Contents in Brief
Chapter One
THE CREDIBILITY FACTOR: SETTING THE
STAGE 1
Chapter Two
INDIVIDUAL PRESSURES AND ETHICAL
CHALLENGES 6
Chapter Three
REACTING TO A CRISIS 34
Chapter Four
USING ETHICS TO RESTORE CREDIBILITY 63
Chapter Five
HOW THE CREDIBILITY FACTOR AFFECTS
THE NOT FOR PROFIT SECTOR 92
Chapter Six
NEWS MEDIA: A MIXED BAG 115
Chapter Seven
HOW THE CREDIBILITY FACTOR AFFECTS
POLITICS AND GOVERNMENT 145
Chapter Eight
IMPLEMENTING THE CREDIBILITY
FACTOR, PART 1 173
Chapter Nine
IMPLEMENTING THE CREDIBILITY
FACTOR, PART 2 194
x Contents
Chapter Ten
BEYOND THE CREDIBILITY FACTOR 218
Chapter Eleven
PERSONAL ACCOUNTS OF ETHICAL
DILEMMAS IN PUBLIC RELATIONS:
ISSUES THAT CAN CREATE OR
AVOID THEM 252
Chapter Twelve
EXAMPLES OF ETHICS CODES AND
THEIR MAKERS 264
Chapter Thirteen
ADVANTAGES AND FAULTS OF
ETHICS CODES 284
Chapter Fourteen
MOVING TOWARD THE CREDIBILITY
FACTOR: BARRIERS, BUT ALSO
PROGRESS 296
Index 307
Contents
Chapter One
THE CREDIBILITY FACTOR: SETTING THE
STAGE 1
Chapter Two
INDIVIDUAL PRESSURES AND ETHICAL
CHALLENGES 6
Presidential Pardon Forces Ethical Decision—and
Resignation—of White House Press Secretary;
Credibility Survives, 6
Religious Leader Falls from Pulpit and Exposes
Ethical Holes in Pastoral Robe, 12
Tangles of PR Leader Open Credibility Gaps, 19
Chapter Three
REACTING TO A CRISIS 34
Dow Corning Caught in Silicone Implant
Controversy, 34
Company Given Low Ratings for Ethics and Social
Responsibility in Reacting to Oil Spill, 38
Mighty Industrial Explosion Reverberates 12,000
Miles—Ethical Response Is Blocked, 45
Ethical Public Behavior Springs from Corporate
Conscience, 54
Chapter Four
USING ETHICS TO RESTORE CREDIBILITY 63
Products that Injure Health of Thousands, plus
Bankruptcy, Damage Credibility; Ethical Decision
Leads Way to Recovery, 63
Government Contractor Bounces back into Favor
after Swallowing Strong Dose of Ethics, 70
xii Contents
Corporation Accepts Social Responsibility, Succeeds
in PR Fight to Regain Credibility against Activists
Whose Tactics Bypass Ethics, 78
Chapter Five
HOW THE CREDIBILITY FACTOR AFFECTS
THE NOT FOR PROFIT SECTOR 92
Community Donors Raise Questions of Ethics after
Learning Their Blood Sold to National Banks, 93
Scandals in United Way, 98
Donors Who Give Money Don't Always Know
Where It Goes—Fundraising PR minus Ethics, 105
Stanford Copes with Ethics Blame and
Credibility Loss, 110
Chapter Six
NEWS MEDIA: A MIXED BAG 115
Cattlemen Object to Coverage by NBC News
"Today," 115
Would More Attention to Ethics Have Made This
Scare Unnecessary?, 120
News Media Worry about Credibility as They
Wrestle with Ethics, 128
Invasion of Privacy, 129
Deception, 134
Conflict of Interest, 136
Objectivity, 138
Chapter Seven
HOW THE CREDIBILITY FACTOR AFFECTS
POLITICS AND GOVERNMENT 145
The House Bank and Post Office, 146
Former Speaker Jim Wright and Majority Whip
Tony Coelho, 147
The Keating Five, 151
Political Action Committees, 155
The Persian Gulf War; Invasions of Panama
and Grenada, 161
Contents xili
U.S. Department of Housing and Urban
Development (HUD), 164
U.S. Navy Investigation of the U.S.S. Iowa
Explosion, 167
Chapter Eight
IMPLEMENTING THE CREDIBILITY
FACTOR, PART I 173
Ethics in Society—And in Public Relations, 173
Credibility—Integrity—Trust: Personal and
Corporate, 186
Chapter Nine
IMPLEMENTING THE CREDIBILITY
FACTOR, PART 2 194
The Case for Truth in Ethical Public Relations, 194
Lying—Always with Us? 200
Conflicts of Interest, 204
Congressman Lights Conflict Fire with Peripheral
Pursuit, 205
PR Firm Protects Interests of Clients, Avoids Conflict, 208
Financial Interests Lead to Conflicts for Doctors, 210
Journalists March for Cause and Step into Conflict, 212
Misuse and Abuse of PR Term, 212
Chapter Ten
BEYOND THE CREDIBILITY FACTOR 218
Manipulation, 218
Spin Control: Twisting What Was Said to Mean
Something Else, 219
It's a Service—"Highly Manipulative" Is the Charge, 220
Some Say It's Manipulation. Even So, The News Media
Eat It Up, 226
Influence Peddling, 227
Influence Peddlers among Faculty of the Washington
Campus, 230
Deceit/Deception: Kant Advised That All Deception Is
Morally Wrong, 234
Misleading Behavior in the Business World, 235
xiv Contents
Fool the Eye—When Things Aren't What They Seem, 237
Freebies and Payola, 240
Leaking to Manipulate the News, 246
Chapter Eleven
PERSONAL ACCOUNTS OF ETHICAL
DILEMMAS IN PUBLIC RELATIONS: ISSUES
THAT CAN CREATE OR AVOID THEM 252
Issues that Spawn Ethical Dilemmas, 259
Attention to Issues that Can Avoid Ethical
Dilemmas, 260
Chapter Twelve
EXAMPLES OF ETHICS CODES AND
THEIR MAKERS 264
Where You Find Codes of Ethics, 264
Creating Business Codes, 266
Ethics Programs among Nonprofit Service Groups, 269
Ethics Guides for Membership Groups, 271
Ethics Codes Found at All Levels of Government, 275
Integrating Ethics into the Operations—Maintaining
Sensitivity, 276
"Outsiders" Discuss Codes, 278
Chapter Thirteen
ADVANTAGES AND FAULTS OF
ETHICS CODES 284
Weighing Advantages versus Faults, 284
Tales of Two Membership Organizations in Code
Enforcement, 286
Chapter Fourteen
MOVING TOWARD THE CREDIBILITY
FACTOR: BARRIERS, BUT ALSO
PROGRESS 296
The Incompetent—Aren't They Unethical? 296
Is Public Relations a Profession? 298
Is Licensing the Answer? 300
PRSA Puts It All Together, 303
Index 307 |
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| discipline | Philosophie Wirtschaftswissenschaften |
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| id | DE-604.BV017834216 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-23T22:19:02Z |
| institution | BVB |
| isbn | 1556238851 |
| language | English |
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| physical | XIV, 319 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Business One Irwin |
| record_format | marc |
| spelling | Baker, Lee W. Verfasser aut The credibility factor putting ethics to work in public relations Lee W. Baker Homewood, Ill. Business One Irwin 1993 XIV, 319 S. txt rdacontent n rdamedia nc rdacarrier Déontologie professionnelle Entreprises - Relations publiques - Aspect moral Relations publiques - Aspect moral Ethik Corporations Public relations Moral and ethical aspects Professional ethics Public relations Moral and ethical aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Ethik (DE-588)4015602-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010704350&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baker, Lee W. The credibility factor putting ethics to work in public relations Déontologie professionnelle Entreprises - Relations publiques - Aspect moral Relations publiques - Aspect moral Ethik Corporations Public relations Moral and ethical aspects Professional ethics Public relations Moral and ethical aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Ethik (DE-588)4015602-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4015602-3 |
| title | The credibility factor putting ethics to work in public relations |
| title_auth | The credibility factor putting ethics to work in public relations |
| title_exact_search | The credibility factor putting ethics to work in public relations |
| title_full | The credibility factor putting ethics to work in public relations Lee W. Baker |
| title_fullStr | The credibility factor putting ethics to work in public relations Lee W. Baker |
| title_full_unstemmed | The credibility factor putting ethics to work in public relations Lee W. Baker |
| title_short | The credibility factor |
| title_sort | the credibility factor putting ethics to work in public relations |
| title_sub | putting ethics to work in public relations |
| topic | Déontologie professionnelle Entreprises - Relations publiques - Aspect moral Relations publiques - Aspect moral Ethik Corporations Public relations Moral and ethical aspects Professional ethics Public relations Moral and ethical aspects Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Déontologie professionnelle Entreprises - Relations publiques - Aspect moral Relations publiques - Aspect moral Ethik Corporations Public relations Moral and ethical aspects Professional ethics Public relations Moral and ethical aspects Öffentlichkeitsarbeit |
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