An influencer's world: a behind-the-scenes look at social media influencers and creators
"An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's t...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Iowa City
University of Iowa Press
[2023]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's the influencer lifestyle and how do they win their fight for relevance? How do influencers create an authentic brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate creating a big psychological toll for those who choose to play in the game. The purpose of An Influencers World is to get an insider's look at influencing and how the game is played by showcasing a diverse set of voices from within the industry, including interviews with dozens of trending influencers, CEOs and other leading industry insiders, brands, mental health professionals and celebrities. It's a complete picture that explores the business, history, culture, and psychology of influencing like no other book before it"-- |
| Beschreibung: | 292 Seiten 23 cm |
| ISBN: | 9781609388959 |
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Datensatz im Suchindex
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| adam_text | CONTENTS Chapter 1. Voices of the Digital Content Revolution Chapter 2. Rise of the Digital Influencer Chapter 3. Rise of an Industry 10 31 Chapter 4. Being the Brand and the Hotness of Authenticity 43 Chapter 5. The Fight for Relevance and Secrets to Success 61 Chapter 6. Brands That Got It Right: Defining Wins in Influencer Marketing 89 Chapter 7. The Business of Likes and Hate: Combating Bullies and Trolls 105 Chapter 8. Self-Esteem and Social Media: When Influencers Compare and Despair 132 Chapter 9· Cancel This! Influencers React to Cancel Culture and Deplatforming 151 Chapter 10. Chasing the Next Post, Content Block, and the Anxiety of Algorithms 170 Chapter 11. From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities 186 Chapter 12. The Lifestyle and LA 206 Chapter 13. Collabs and Content Houses: Avoiding a S**t Show 230 i
Chapter 14. Athlete Influencers: How the Game Is Played 24Յ Chapter 15. #Trending 252 List of Interviewees 269 Notes 275 Index 285
nfluencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influenc ers. CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.
|
| adam_txt |
CONTENTS Chapter 1. Voices of the Digital Content Revolution Chapter 2. Rise of the Digital Influencer Chapter 3. Rise of an Industry 10 31 Chapter 4. Being the Brand and the Hotness of Authenticity 43 Chapter 5. The Fight for Relevance and Secrets to Success 61 Chapter 6. Brands That Got It Right: Defining Wins in Influencer Marketing 89 Chapter 7. The Business of Likes and Hate: Combating Bullies and Trolls 105 Chapter 8. Self-Esteem and Social Media: When Influencers Compare and Despair 132 Chapter 9· Cancel This! Influencers React to Cancel Culture and Deplatforming 151 Chapter 10. Chasing the Next Post, Content Block, and the Anxiety of Algorithms 170 Chapter 11. From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities 186 Chapter 12. The Lifestyle and LA 206 Chapter 13. Collabs and Content Houses: Avoiding a S**t Show 230 i
Chapter 14. Athlete Influencers: How the Game Is Played 24Յ Chapter 15. #Trending 252 List of Interviewees 269 Notes 275 Index 285
nfluencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influenc ers. CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. |
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| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:05:40Z |
| indexdate | 2024-07-10T09:52:00Z |
| institution | BVB |
| isbn | 9781609388959 |
| language | English |
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| physical | 292 Seiten 23 cm |
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| publisher | University of Iowa Press |
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| spelling | Baker, Caroline 1969- Verfasser (DE-588)1296368815 aut An influencer's world a behind-the-scenes look at social media influencers and creators by Caroline Baker and Don Baker Iowa City University of Iowa Press [2023] 292 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier "An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's the influencer lifestyle and how do they win their fight for relevance? How do influencers create an authentic brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate creating a big psychological toll for those who choose to play in the game. The purpose of An Influencers World is to get an insider's look at influencing and how the game is played by showcasing a diverse set of voices from within the industry, including interviews with dozens of trending influencers, CEOs and other leading industry insiders, brands, mental health professionals and celebrities. It's a complete picture that explores the business, history, culture, and psychology of influencing like no other book before it"-- Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Influencer (DE-588)1164030825 gnd rswk-swf Social influence Social media Social Media (DE-588)4639271-3 s Influencer (DE-588)1164030825 s Online-Marketing (DE-588)7706419-7 s DE-604 Baker, Don 1972- Verfasser (DE-588)1296369293 aut Erscheint auch als Online-Ausgabe 978-1-60938-896-6 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034247897&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034247897&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Baker, Caroline 1969- Baker, Don 1972- An influencer's world a behind-the-scenes look at social media influencers and creators Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Influencer (DE-588)1164030825 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 (DE-588)1164030825 |
| title | An influencer's world a behind-the-scenes look at social media influencers and creators |
| title_auth | An influencer's world a behind-the-scenes look at social media influencers and creators |
| title_exact_search | An influencer's world a behind-the-scenes look at social media influencers and creators |
| title_exact_search_txtP | An influencer's world a behind-the-scenes look at social media influencers and creators |
| title_full | An influencer's world a behind-the-scenes look at social media influencers and creators by Caroline Baker and Don Baker |
| title_fullStr | An influencer's world a behind-the-scenes look at social media influencers and creators by Caroline Baker and Don Baker |
| title_full_unstemmed | An influencer's world a behind-the-scenes look at social media influencers and creators by Caroline Baker and Don Baker |
| title_short | An influencer's world |
| title_sort | an influencer s world a behind the scenes look at social media influencers and creators |
| title_sub | a behind-the-scenes look at social media influencers and creators |
| topic | Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Influencer (DE-588)1164030825 gnd |
| topic_facet | Online-Marketing Social Media Influencer |
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