Strategic public relations management: planning and managing effective communication programs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Lawrence Erlbaum
2006
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Publisher description lizenzfrei |
| Beschreibung: | XV, 411 S. graph. Darst. |
| ISBN: | 0805853804 0805853812 |
Internformat
MARC
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| 100 | 1 | |a Austin, Erika Weintraub |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic public relations management |b planning and managing effective communication programs |c Erica Weintraub Austin ; Bruce E. Pinkleton |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Lawrence Erlbaum |c 2006 | |
| 300 | |a XV, 411 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804145151997640704 |
|---|---|
| any_adam_object | |
| author | Austin, Erika Weintraub Pinkleton, Bruce E. |
| author_facet | Austin, Erika Weintraub Pinkleton, Bruce E. |
| author_role | aut aut |
| author_sort | Austin, Erika Weintraub |
| author_variant | e w a ew ewa b e p be bep |
| building | Verbundindex |
| bvnumber | BV026559966 |
| ctrlnum | (OCoLC)315218747 (DE-599)BVBBV026559966 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026559966 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:54Z |
| institution | BVB |
| isbn | 0805853804 0805853812 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022121883 |
| oclc_num | 315218747 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XV, 411 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Lawrence Erlbaum |
| record_format | marc |
| series2 | LEA's communication series |
| spelling | Austin, Erika Weintraub Verfasser aut Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton 2. ed. Mahwah, NJ [u.a.] Lawrence Erlbaum 2006 XV, 411 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategisches Management (DE-588)4124261-0 s DE-188 Pinkleton, Bruce E. Verfasser aut http://www.loc.gov/catdir/enhancements/fy0662/2006002669-d.html Publisher description lizenzfrei http://www.loc.gov/catdir/toc/ecip067/2006002669.html lizenzfrei Inhaltsverzeichnis |
| spellingShingle | Austin, Erika Weintraub Pinkleton, Bruce E. Strategic public relations management planning and managing effective communication programs Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4124261-0 |
| title | Strategic public relations management planning and managing effective communication programs |
| title_auth | Strategic public relations management planning and managing effective communication programs |
| title_exact_search | Strategic public relations management planning and managing effective communication programs |
| title_full | Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton |
| title_fullStr | Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton |
| title_full_unstemmed | Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton |
| title_short | Strategic public relations management |
| title_sort | strategic public relations management planning and managing effective communication programs |
| title_sub | planning and managing effective communication programs |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Öffentlichkeitsarbeit Strategisches Management |
| url | http://www.loc.gov/catdir/enhancements/fy0662/2006002669-d.html http://www.loc.gov/catdir/toc/ecip067/2006002669.html |
| work_keys_str_mv | AT austinerikaweintraub strategicpublicrelationsmanagementplanningandmanagingeffectivecommunicationprograms AT pinkletonbrucee strategicpublicrelationsmanagementplanningandmanagingeffectivecommunicationprograms |