Marketing communications industry :: entrepreneurial case studies /
"Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both com...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi, India ; Thousand Oaks, Calif. :
Response Books,
2008.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools."--Publisher's website |
| Beschreibung: | 1 online resource (xiii, 189 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 32-33) and index. |
| ISBN: | 9788132100515 8132100514 |
Internformat
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| 100 | 1 | |a Jain, Gautam Raj. |0 http://id.loc.gov/authorities/names/n89102030 | |
| 245 | 1 | 0 | |a Marketing communications industry : |b entrepreneurial case studies / |c Gautam Raj Jain, Raunica Ahluwalia. |
| 260 | |a New Delhi, India ; |a Thousand Oaks, Calif. : |b Response Books, |c 2008. | ||
| 300 | |a 1 online resource (xiii, 189 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 32-33) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Foreword / Atul Tandan Acknowledgements -- Section A -- 1. Introduction -- 2. Review and Findings -- Section B -- 3. Case Studies -- I. Strategy and Design: Elephant Design -- II. Wonderful Years: Genesis Public Relations -- III. The World of Internet and Mobile Phone Unplugged: Hungama.com -- IV. A New Beginning in Market Research: Ugam Solutions -- V. Venturing a Pioneering Way: MelCole Public Relations -- VI. It's Showtime Folks: Showtime Event Management -- VII. Communications for a New Age: Vyas Giannetti Creative -- VIII. A Turning Point in Public Relations: Hanmer & Partners -- IX. A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd. | |
| 520 | |a "Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools."--Publisher's website | ||
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| 650 | 6 | |a Relations publiques |z Inde. | |
| 650 | 6 | |a Entrepreneuriat |z Inde |v Études de cas. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
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| 776 | 0 | 8 | |i Print version: |a Jain, Gautam Raj. |t Marketing communications industry. |d New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008 |z 9788178298689 |w (DLC) 2008025828 |w (OCoLC)232327410 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn501182889 |
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| _version_ | 1816881702732038145 |
| adam_text | |
| any_adam_object | |
| author | Jain, Gautam Raj |
| author2 | Ahluwalia, Raunica, 1981- |
| author2_role | |
| author2_variant | r a ra |
| author_GND | http://id.loc.gov/authorities/names/n89102030 http://id.loc.gov/authorities/names/n2008041056 |
| author_facet | Jain, Gautam Raj Ahluwalia, Raunica, 1981- |
| author_role | |
| author_sort | Jain, Gautam Raj |
| author_variant | g r j gr grj |
| building | Verbundindex |
| bvnumber | localFWS |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Foreword / Atul Tandan Acknowledgements -- Section A -- 1. Introduction -- 2. Review and Findings -- Section B -- 3. Case Studies -- I. Strategy and Design: Elephant Design -- II. Wonderful Years: Genesis Public Relations -- III. The World of Internet and Mobile Phone Unplugged: Hungama.com -- IV. A New Beginning in Market Research: Ugam Solutions -- V. Venturing a Pioneering Way: MelCole Public Relations -- VI. It's Showtime Folks: Showtime Event Management -- VII. Communications for a New Age: Vyas Giannetti Creative -- VIII. A Turning Point in Public Relations: Hanmer & Partners -- IX. A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd. |
| ctrlnum | (OCoLC)501182889 |
| dewey-full | 658.800954 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.800954 |
| dewey-search | 658.800954 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Case studies fast |
| genre_facet | Case studies |
| geographic | India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC |
| geographic_facet | India |
| id | ZDB-4-EBA-ocn501182889 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:55Z |
| institution | BVB |
| isbn | 9788132100515 8132100514 |
| language | English |
| oclc_num | 501182889 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 189 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2008 |
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| publishDateSort | 2008 |
| publisher | Response Books, |
| record_format | marc |
| spelling | Jain, Gautam Raj. http://id.loc.gov/authorities/names/n89102030 Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008. 1 online resource (xiii, 189 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 32-33) and index. Print version record. Foreword / Atul Tandan Acknowledgements -- Section A -- 1. Introduction -- 2. Review and Findings -- Section B -- 3. Case Studies -- I. Strategy and Design: Elephant Design -- II. Wonderful Years: Genesis Public Relations -- III. The World of Internet and Mobile Phone Unplugged: Hungama.com -- IV. A New Beginning in Market Research: Ugam Solutions -- V. Venturing a Pioneering Way: MelCole Public Relations -- VI. It's Showtime Folks: Showtime Event Management -- VII. Communications for a New Age: Vyas Giannetti Creative -- VIII. A Turning Point in Public Relations: Hanmer & Partners -- IX. A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd. "Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools."--Publisher's website Advertising India. Marketing India. Public relations India. Entrepreneurship India Case studies. Marketing Inde. Relations publiques Inde. Entrepreneuriat Inde Études de cas. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Advertising fast Entrepreneurship fast Marketing fast Public relations fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC Case studies fast Ahluwalia, Raunica, 1981- https://id.oclc.org/worldcat/entity/E39PCjBd7yyXKrJyJjfM9yTrMd http://id.loc.gov/authorities/names/n2008041056 has work: Marketing communications industry (Text) https://id.oclc.org/worldcat/entity/E39PCG66PB9KwbhhhHVyQJcmq3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Jain, Gautam Raj. Marketing communications industry. New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008 9788178298689 (DLC) 2008025828 (OCoLC)232327410 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278311 Volltext |
| spellingShingle | Jain, Gautam Raj Marketing communications industry : entrepreneurial case studies / Foreword / Atul Tandan Acknowledgements -- Section A -- 1. Introduction -- 2. Review and Findings -- Section B -- 3. Case Studies -- I. Strategy and Design: Elephant Design -- II. Wonderful Years: Genesis Public Relations -- III. The World of Internet and Mobile Phone Unplugged: Hungama.com -- IV. A New Beginning in Market Research: Ugam Solutions -- V. Venturing a Pioneering Way: MelCole Public Relations -- VI. It's Showtime Folks: Showtime Event Management -- VII. Communications for a New Age: Vyas Giannetti Creative -- VIII. A Turning Point in Public Relations: Hanmer & Partners -- IX. A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd. Advertising India. Marketing India. Public relations India. Entrepreneurship India Case studies. Marketing Inde. Relations publiques Inde. Entrepreneuriat Inde Études de cas. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Advertising fast Entrepreneurship fast Marketing fast Public relations fast |
| title | Marketing communications industry : entrepreneurial case studies / |
| title_auth | Marketing communications industry : entrepreneurial case studies / |
| title_exact_search | Marketing communications industry : entrepreneurial case studies / |
| title_full | Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. |
| title_fullStr | Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. |
| title_full_unstemmed | Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. |
| title_short | Marketing communications industry : |
| title_sort | marketing communications industry entrepreneurial case studies |
| title_sub | entrepreneurial case studies / |
| topic | Advertising India. Marketing India. Public relations India. Entrepreneurship India Case studies. Marketing Inde. Relations publiques Inde. Entrepreneuriat Inde Études de cas. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Advertising fast Entrepreneurship fast Marketing fast Public relations fast |
| topic_facet | Advertising India. Marketing India. Public relations India. Entrepreneurship India Case studies. Marketing Inde. Relations publiques Inde. Entrepreneuriat Inde Études de cas. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Advertising Entrepreneurship Marketing Public relations India Case studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278311 |
| work_keys_str_mv | AT jaingautamraj marketingcommunicationsindustryentrepreneurialcasestudies AT ahluwaliaraunica marketingcommunicationsindustryentrepreneurialcasestudies |